The formula: views ÷ 1,000 × RPM
Estimated earnings = (views ÷ 1,000) × RPM
This is the one reliable formula. Until you're monetized, reason with a low range; after that, replace it with your real RPM, shown in the Revenue tab of YouTube Studio (“My RPM” option in the calculator).
| Content type | Rough RPM | 100,000 views earn about |
|---|---|---|
| Entertainment, humor, gaming, vlog | €0.50 to €2 | €50 to €200 |
| Lifestyle, food, beauty, travel | €1 to €3 | €100 to €300 |
| Tech, education, tutorials | €2 to €5 | €200 to €500 |
| Finance, business, real estate, software | €4 to €12 and up | €400 to €1,200 |
| Shorts (all niches) | a few cents | a few euros |
RPM or CPM: don't mix them up
CPM is what advertisers pay for 1,000 ad impressions, before the split with YouTube. RPM is what you earn per 1,000 views, after the split, across all revenue sources and all views, even those without ads. Calculating your earnings with CPM greatly overestimates them.
On long videos, YouTube pays you 55% of net revenue from ads shown on your watch page, and not every view shows an ad (blockers, Premium subscribers, ad not served). Simplified example: with a €8 CPM, half of views monetized and one ad per monetized view, ad RPM comes to about 8 × 0.5 × 0.55 = €2.20.
What about Shorts?
A Short view earns much less than a long-video view: on the order of a few cents per 1,000 views. Shorts revenue goes through a shared pool, split according to your share of eligible Shorts views, of which you keep 45%. With no published number, the calculator doesn't invent a Shorts RPM: enter yours, read from YouTube Studio, to get an estimate.
Finding your estimated revenue in YouTube Studio
The Revenue tab of YouTube Analytics shows your estimated revenue, RPM and CPM. To compare your videos, export this report as a CSV by following our guide to export your YouTube Studio stats as a CSV, then sort by RPM: in two minutes you see which topics pay more. Compare your RPM from one video to the next rather than with other channels.
The requirements to earn ad revenue
- Full access to the YouTube Partner Program: 1,000 subscribers and 4,000 public watch hours over 12 months, or 10 million Shorts views over 90 days.
- From February 1, 2027, for channels joining the program: 8,000 hours over 365 days or 20 million Shorts views over 90 days, subscribers unchanged.
- From 500 subscribers, the first tier unlocks memberships, Super Thanks and Shopping, but no ad revenue.
- Payment: AdSense pays your revenue once a month, as soon as your balance reaches €70 for a euro account.
The limits of the estimate
- RPMs by niche are unofficial orders of magnitude: they vary widely by channel, audience country and period.
- Season matters: ad budgets often climb at the end of the year and fall back in January.
- A video marked with a yellow icon (limited ads) can see its revenue melt away.
- Brand deals, affiliate income and your own products aren't counted, even though they often weigh more than ads.
- The 12-month total assumes stable views and RPM.
Go further
Frequently asked questions
How much do 1,000 YouTube views earn?
It depends on your RPM, meaning what you actually earn per 1,000 views after the revenue split. On long videos, €1 to €5 per 1,000 views is often seen, more in finance, business or tech, less in entertainment. On Shorts, it's usually a few cents.
How much do 100,000 YouTube views earn?
As a rough guide, €50 to €200 in entertainment, €100 to €300 in lifestyle, €200 to €500 in tech or education and €400 to €1,200 in finance, based on unofficial ranges. Your real RPM, in YouTube Studio, gives a more accurate number.
What's the difference between RPM and CPM?
CPM is what advertisers pay for 1,000 ad impressions, before the revenue split. RPM is what you earn per 1,000 views, after the split, including all your revenue sources and all your views. To forecast your earnings, use RPM.
Why doesn't the calculator give a number for Shorts?
Because no reliable Shorts RPM is published: it's on the order of a few cents per 1,000 views. Rather than invent a number, the calculator uses the Shorts RPM you read in YouTube Studio.
When does YouTube pay out?
Revenue is paid through AdSense once a month, as soon as your balance reaches €70 for a euro account. Until that threshold is reached, your revenue carries over to the following months.
Are my numbers sent anywhere?
No. The calculation happens in your browser: the numbers you enter are neither sent nor saved, and the tool works without an account.